We are introducing our own line of supplements. Here’s why:
The Role of Supplements
In a perfect world, we’d get all our nutrients from whole, unprocessed foods. But unfortunately, life rarely goes exactly as planned. Between work, family and only having 24 hours in the day, sometimes we miss a meal or must choose convenience over quality.
That’s where supplements can help fill the holes left in our diet. To be clear, we don’t want you to use supplements as meal replacements. You should eat your meals, not drink them. But there are times when consuming some additional macronutrients (protein, carbs, fats) or micronutrients (amino acids, minerals, vitamins) can help us get the most out of our workouts and our busy days.
Not All Supplements are Created Equal
In the last decade, the market for supplements (especially protein) has exploded as more research is coming out about their benefits for not only athletic recovery, but for daily health and well-being. However, some of these ingredients, like protein, have become buzzwords that even candy bar companies now add to their advertising. The reality is that there’s little oversight on what qualifies as a “dietary” or “nutritional” supplement.
Look at any random selection of whey protein powders and you’ll see anything from high fructose corn syrup, soybean oil and artificial colors or flavors in their ingredient lists. Supplements shouldn’t just taste good; they should do good.